SOCIAL MEDIA

I’ve designed ads and branded content for many clients over the years, spanning from the fashion industry to the music industry. I’ve successfully increased every client’s return on investment through my designs by bringing them up to a 20x increase in engagement and by selling out every event I’ve designed ads for.

ADS

Over the years I’ve designed a multitude of ads for events, products and everything in between. Brands that I’ve designed ads for have seen up to a 4x increase in ad efficiency (based on click through rate and conversion rate).

BIEBER PROD. TEAM

  • In Spring 2020, Bieber released his album “Changes”, which shook the industry and garnered 3 Billion streams on Spotify alone.

    This release made waves in the industry because every song on the album had an accompanying music video and was intertwined with the release of his documentary, Seasons.

    Due to the rarity and quality of his approach, the release went viral and was highlighted by some of the biggest publishers in the industry, like this article from Billboard.

    The global buzz of this release prompted a Livestream webinar hosted by the production team behind his music. videos and documentary.

    I was hired to create all of the promotional materials for this Livestream. The purpose of this Livestream was to provide viewers with an informative rundown of the process behind filming all the music videos and the documentary. Subscribers were able to participate in a Q&A with the creative team behind these productions.

    • Fully sell out all Livestream tickets by utilizing the buzz around the “Changes” cover art and the hosts’ reputation

    • Create consistent stylization across all channels and websites to maximize the recognition of the Livestream and the hosts

    • Highlight the hosts specialities to give insight on the value provided by the Livestream

    • Provide only essential information to maximize landing page views + website conversions

GARY VAYNERCHUK

  • Gary Vaynerchuk, otherwise known as Gary Vee, is recognized as one of the most forward thinkers in modern business. He’s a serial entrepreneur, investor, New York Times Best Seller, and an overall business mogul.

    I was hired to create all of the promotional materials for the event “Get Me Gary Vee”. The event featured entertainers like Theo Von and granted ticket-holders access to dinner with Vaynerchuk

    The purpose of this campaign was to sell as many tickets as possible to this keynote and dinner. These assets were used among various social media platforms and in ads for ticket sales.

    • Fully sell out all event tickets

    • Appeal to various demographics through creative segmenting

    • Create promotional materials that translate seamlessly from digital to physical formats

UNRL

  • UNRL is an athletic lifestyle brand with official collaborations ranging from Bartsool Sports to the Minnesota Wild.

    Throughout my time working with UNRL I partnered with an agency (Social Butterfly) to work hand-in-hand with the ad manager and the marketing team. I focused on branding through their social media channels and owned channels like email newsletters.

    • Create consistent branding across all digital platforms from social media to newsletters

    • Lower the cost of their click-through rate and raise their conversion rate through creative marketing design

    • Increase online sales through social media ads and product release newsletters

YOUNG & RECKLESS

  • Young and Reckless is a clothing brand created by Chris Pfaff, AKA “Drama” from the early 2000’s TV show “Rob and Big”. Young and Reckless hosted a keynote based around business, E-commerce and mindset. The speakers ranged from skateboard legend Paul Rodriguez to world-renowned author Robert Greene.

    I was hired to create all of the promotional materials for the event. Throughout the project, I created posters, itinerary signage, digital newsletters and social media ads.

    • Fully sell out all event tickets

    • Create assets to cover every aspect of the event from pre-sale tickets, to confirmation emails to event signage and itineraries

    • Create promotional materials that translate seamlessly from digital to physical formats

    • Create assets that adhere to both brands’ individual guidelines

BRANDED CONTENT

Below are examples of the branded content I strategized and created for Ikonick’s 3 branches; Ikonick Legacy, Ikonick Kids and Ikonick Women. Each branch had different micro goals, but my macro strategy stayed consistent: bring customers value. I did this through creating visualizations that explained business concepts, mindfulness strategies, tips from experts, etc. These value-driven posts saw up to 20x as much engagement when compared to their previous content.

IKONICK

VALUE GRAPHICS

  • My content strategy started with value-driven graphics for Ikonick Legacy. My goal was to provide consumers value and create content that was inspiring and shareable. On average, these saw a 4x increase in engagement compared to Ikonick’s previous social content.

IKONICK

ICONS SERIES

  • I conceptualized and executed a segment on Ikonick’s social platforms called Icon Value Graphics. These shared the same intention as the original value graphics I created. However, these utilized the likeness and lessons from icons that we have official licenses for. This series saw up to a 20x increase in social sharing when compared to Ikonick’s product-driven posts.

IKONICK WOMEN

VALUE GRAPHICS

  • I created value-driven graphics for Ikonick’s second business branch - Ikonick Women. These shared the same intention as the Ikonick Legacy value graphics I created. However, these focused less on motivation and more on self-love, self-care, inner-reflection and mindfulness. On average, these saw a 3.5x increase in engagement compared to Ikonick Women’s previous social content.

IKONICK KIDS

VALUE GRAPHICS

  • I created value-driven graphics for Ikonick’s third business branch - Ikonick Kids. For this branch I chose to focus less on motivation and more on building a relationship between parent and child. My goal with these graphics was to give parents a way to stop scrolling and connect with their child in real life.

IKONICK WOMEN

INFORMATIVE CAROUSELS

  • A large chunk of my social strategy for Ikonick Women was to act as a resource to women in business. Our core audience for this branch resonated with concepts like mindfulness, self-love, and inner-reflection. Every week I would release a carousel simplifying the struggles of these concepts in a way that was valuable, easily consumable and memorable. On average, these saw a 2x increase in engagement compared to Ikonick Women’s previous social content.

IKONICK WOMEN

INFORMATIVE CAROUSELS

  • Every other week I would roll out a carousel that focused more on the entrepreneurial side of our audience. The intention of these posts was still to be a resource to women, but in a way that revolved around self-help, productivity and business. On average, these saw a 2x increase in engagement compared to Ikonick Women’s previous social content.