young and reckless
MAY 2019
Young and Reckless is a clothing brand created by Chris Pfaff, AKA “Drama” from the early 2000’s TV show “Rob and Big”. Young and Reckless hosted a keynote based around business, E-commerce and mindset. The speakers ranged from skateboard legend Paul Rodriguez to world-renowned author Robert Greene.
I was hired to create all of the promotional materials for the event. Throughout the project, I created posters, itinerary signage, digital newsletters and social media ads.
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The client needed promotional assets that merged the two individual styles of both brands involved (Young and Reckless + Build Your Empire).
They needed every aspect of the event to be visually articulated to ensure an ideal customer experience from ticket purchasing to the event experience. -
By taking pieces from each brand’s guidelines I was able to create assets that felt recognizable, yet refreshing for both brand audiences. These assets ensured that customers knew all relevant details regarding the event.
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Fully sell out all event tickets
Create assets to cover every aspect of the event from pre-sale tickets, to confirmation emails to event signage and itineraries
Create promotional materials that translate seamlessly from digital to physical formats
Create assets that adhere to both brands’ individual guidelines
