BIEBER
PROD. TEAM
MARCH 2020
In Spring 2020, Bieber released his album “Changes”, which shook the industry and garnered over 10 Billion streams worldwide.
This release made waves in the industry because every song on the album had an accompanying music video and was intertwined with the release of his documentary, “Seasons”.
Due to the rarity and quality of his approach, the release went viral and was highlighted by some of the biggest publishers in the industry, like this article from Billboard. The global buzz of this release prompted a Livestream webinar hosted by the production team behind his music. videos and documentary.
I was hired to create all of the promotional materials for this Livestream. The purpose of this Livestream was to provide viewers with a detailed breakdown of the process behind filming all the music videos and the documentary. Subscribers were able to participate in a Q&A with the creative team behind these productions.
-
The client needed promotional materials for this Livestream that highlighted the hosts and their roles in Bieber’s iconic productions.
-
The initial concept was to brand this Livestream as something separate from the album. However, I chose to lean into the global buzz “Changes” was receiving at the time. I did this by utilizing the iconic album cover.
Individual team members, like Nick Demoura, were also receiving a lot of buzz for their achievements from this project.I used this to my advantage by including their Instagram profile photos to relate the value of this Livestream to their success and expertise in the field.
-
Fully sell out all Livestream tickets by utilizing the buzz around the “Changes” cover art and the hosts’ reputation
Create consistent stylization across all channels and websites to maximize the recognition of the Livestream and the hosts
Highlight the hosts specialities to give insight on the value provided by the Livestream
Provide only essential information to maximize landing page views + website conversions
