Gary vaynerchuk

AUGUST 2018

Gary Vaynerchuk, otherwise known as Gary Vee, is recognized as one of the most forward thinkers in modern business. He’s a serial entrepreneur, investor, New York Times Best Seller, and an overall business mogul.

I was hired to create all of the promotional materials for the event “Get Me Gary Vee”. The event featured entertainers like Theo Von and granted ticket-holders access to dinner with Vaynerchuk.

The purpose of this campaign was to sell out the keynote and dinner. These assets were used to sell tickets across all promotional platforms.

  • The client needed promotional materials that appealed to a variety of demographics from young entrepreneurs to CEO’s.

  • I created a multitude of promotional materials to be used digitally and physically to sell tickets. I utilized a variety of design methods and styles to diversify the appeal of the ads based on creative segmenting.

    • Fully sell out all event tickets

    • Appeal to various demographics through creative segmenting

    • Create promotional materials that translate seamlessly from digital to physical formats