I was hired to design event collateral for the @jagermeister x @yaytuneday pop-up prior to her art residency in Italy.



The pop-up was a send-off that showcased her artwork and celebrated her success.

To pay homage to such a special trip, I designed all the assets around a travel theme.





All the artwork you see (the paintings, handprint pattern and “support living artists” text) was created by @yaytuneday . I was simply brought on to create branded collateral that showcased her paintings and could be used to market the event.

Photo credit for the Jager bottle pics: @spiritswithash

Event Poster Design

DJ Booth Banner Design

Drink Label Design

Brand Collateral

Marketing Materials

Merch Design

Event Ticket Design

Drink Menu Design

Jagermeister needed a creative way to co-brand the event they sponsored for Yetunde Sapp.

The three most important criteria considered when designing this event were:

1. Reflect Yetundes artwork in the event collateral

2. Brand her send-off around a theme

3. Allow for Jagermeisters iconic branding to play a background role.

To ensure all the event collateral represented Yetundes artwork, I incorporated key elements of her brand into every asset. This included the handprint pattern, “support living artists” text, and the paintings.

To pay homage to such a special trip, I designed all the assets around a travel theme.



Lastly, to allow for Jagermeisters iconic branding to play a background role. To do this, I incorporated Jagermeisters hunter green as an accent color that could bring the two brands together.

Creating a color palette that integrated both brands was the cherry on top to ensure Jagermeisters sponsorship was clear.