Minnesota Athletic Trainers Assoc. had modern ideas, with an outdated identity.

It was a pleasure to bring new life into their logos & strategy through a rebrand package.

Brand Identity System

Logo Design

Brochure Design

Storefront Signage

Merch Design

Brand Collateral

Marketing Materials

Their practicers were modern, but their visual identity communicated a much different story.

They needed a fresh new look to match the progressive energy they were bringing to their industry.

I took key elements of their brand identity, like the shape of Minnesota, + the Asclepius, reimagining them in a modern way.

Overall, I simplified the brand to allow them more versatility in how they tell their story.