I was hired to design the branding and collateral for @kidsuper annual halloween/birthday event sponsored by @jagermeister. I’ve been a fan of Kidsuper for 10 years, so this project was a special one

My favorite part of this project was incorporating Kidsupers clothing designs into the illustrations since this is one of my favorite collections from them!

Entryway Banner Design

Event Poster Design

DJ Booth Banner Design

Drink Label Design

Marketing Materials

Merch Packaging Design

Event Ticket Design

Drink Menu Design

Directional Signage

Window Graphics

Pillar Wrap Graphics

Jagermeister needed a creative way to co-brand the event they sponsored for Kidsuper

The three most important criteria considered when designing this event were:

1. Reflect Kidsupers creative energy in all of the artwork made for the event.

2. Brand Kidsupers birthday around a Halloween theme

3. Allow for Jagermeisters iconic branding to play a background role whilte letting Kidsuper shine.

To ensure all the event collateral represented Kidsupers aesthetic, I incorporated his new clothing line into the character illustrations.

I designed a scene that could be tweaked and adjusted for all of the different applications shown below.

To allow for Jagermeisters iconic branding to play a background role , I incorporated their branding and signature orange into all of the event collateral.