Juvee hired me right as they were preparing to go to market. They needed a strategy, and creative foundation for rolling out the brand digitally.

I worked with the brand to understand where they came from, and where they wanted to go.

From there, I built brand assets for social media and email that allowed Juvee to tell their story in a way that intrigued a new audience and separated them from competitors.

Social Media Assets

Email Newsletter Assets

Marketing Materials

Custom Brand Patterns

As a new brand in a saturated category, there were many hurdles to clear.

Juvee wanted to stand out as much as possible while they tell their story, and gain the trust of their new audience.

They wanted to do something that’s never been done in the energy drink industry.

Helping a brand stand out in such a saturated, loyal industry is no small task.

To make sure we hit the mark, I imagined what campaigns would look if the popular energy drinks existed in an alternate universe.

What would that alternate universe look like? Well, it’d look fun, playful and inviting.

From there, I doubled down on campaign assets that leaned into a playful vibe that opposed what the big dogs were doing.

This allowed for Juvee to build an audience that was eager for something more fun than what the Red Bulls and Monsters of the world were offering.