Ikonick is an industry leading art company centered around motivation and inspiration. They’re backed by the world largest printing company, and by entrepreneurs like Gary Vaynerchuk and Scooter Braun. They hold licenses for some of the most iconic properties in the world such as the NBA, Monopoly, Peanuts, Muhammad Ali, Michael Jordan, Popeye + more! They are in hundreds of thousand of homes + offices across the globe.

Pitch Decks

Social Assets

Product Design

Marketing Materials

Email Newsletter Assets

Before my time at Ikonick, their social media presence only showcased their products. I joined the team to pivot this strategy to focus more on the consumer and less on the product.

They needed a designer that could conceptualize, strategize and execute on design concepts across their digital and physical landscape.

I joined the team after strategizing a plan that prioritized the customer instead of the product.

I was able to do this by positioning all of their digital media in a way that brought value to the customer.

The plan I came up with allocated 50% of their posts to be product-related while the other 50% was value-driven.

The value-driven posts took the form of motivational graphics, informative carousels, tips from experts, etc.