I was hired to help brand @gustavobarroso.eth Art Basel show, Infinite Growth, sponsored by @jagermeister

I took Gustavos handwriting and digitized it to be used as a font for the assets I designed. The goal was to keep all the design elements extremely minimalistic, and true to Gustavo, so that his art would stay the star of the show!



His exhibition pieces were all made out of green glass from Jagermeister bottles, so it only made sense to use such an iconic shade of green for all of the design assets. 



Exhibition Statement Wall

Exhibit Signage

DJ Booth Banner Design

Drink Label Design

Marketing Materials

Drink Menu Design

Wristbands

Jagermeister needed a creative way to co-brand the show they sponsored for Gustavo Barroso.

The three most important criteria considered when designing this event were:

1. Reflect Gustavo’s personality and creative style in the event collateral

2. Brand the collateral around the crushed up Jagermeister bottles that were used for the art pieces featured in the show.

3. Allow for Jagermeisters iconic branding to play a background role.

To ensure all the event collateral represented Gustavo’s personality and style, I took Gustavos handwriting and digitized it to be used as a font for the assets I designed.

Additionally, I kept all the design elements extremely minimalistic, and true to Gustavo, so that his art would stay the star of the show!



To make sure Jagermeister played a background role in the exhibit, we used a spinoff of their iconic Hunter Green shade. This neon green symbolized a bride between Jagermeisters heritage and Gustavos creativity.