Gary vaynerchuk
AUGUST 2018
Gary Vaynerchuk, otherwise known as Gary Vee, is recognized as one of the most forward thinkers in modern business. He’s a serial entrepreneur, investor, New York Times Best Seller, and an overall business mogul.
I was hired to create all of the promotional materials for the event “Get Me Gary Vee”. The event featured entertainers like Theo Von and granted ticket-holders access to dinner with Vaynerchuk.
The purpose of this campaign was to sell out the keynote and dinner. These assets were used to sell tickets across all promotional platforms.
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The client needed promotional materials that appealed to a variety of demographics from young entrepreneurs to CEO’s.
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I created a multitude of promotional materials to be used digitally and physically to sell tickets. I utilized a variety of design methods and styles to diversify the appeal of the ads based on creative segmenting.
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Fully sell out all event tickets
Appeal to various demographics through creative segmenting
Create promotional materials that translate seamlessly from digital to physical formats
