FLOYD MAYWEATHER
MAY 2019
Floyd Mayweather is known as the most accurate boxer of all time and he holds the record for the highest plus-minus ratio. Overall, he’s considered one of the best defensive boxers in history.
When Mayweather famously retired with a career record of 50-0 he hosted a black-tie charity gala to celebrate and give back to his community.
I was hired to design a brochure that displayed all required information in a way that visually paralleled the quality of the gala itself. The main focus of the brochure was to increase sponsorship sales from prior events.
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The client needed a brochure that would detail every aspect of the event and visually parallel the quality of the gala itself.
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I strategized a theme and layout that would display all information in the simplest and most elegant way possible. Pairing an art-deco theme with modern typographic layouts allowed me to exceed all strategic and artistic goals for the project.
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Fully sell out event
Increase donations from previous events through thoughtful design of the sponsorship packages
Design a brochure that displayed all information in the simplest and most elegant way possible
Utilize The Money Team’s brand guidelines while elevating them to match the quality of the gala
Create a design that parallels the level of status that Mayweather and his events are known for
Present information (such as demographics and social media insights) in a way that increases investor/attendee involvement
