FREEMIND
FreeMind.US is a high-end designer brand based in Brooklyn, New York. FreeMind.Us is on a mission to create more space for art, love and legacy. With features in publications like Elle, FreeMind.Us is making waves as an up and coming designer brand with a refreshing twist.
I was hired to collaborate with FreeMind.US for the FW20 “Obsession” collection. I worked with the founder to bring his ideas to life through my illustrations and typographic design. The key concepts that inspired this collection are love, passion and artistry.
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Photography: @dotnny
Models: @augustah @jeongmhyeok @tfreshcobar @emilyriesss
Creative Direction: @don_cisse @crave_deeply -
September 2020
HIVE
Hive is a snowboard and ski lifestyle apparel brand based out of Minneapolis. Their mission is to save the bees and to inspire others to do the same. They do this through honey production, event hosting and apparel creation. A percentage of all profits go towards bee preservation.
I was hired to design the full FW20 release for Hive Apparel. I was in charge of creating all of the artwork used for the collaboration in addition to choosing garment colors, design and fabrics. My goal behind this collaboration was to raise awareness about saving the bees in a way that utilizes current trends to encourage people to share the message.
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Garment Selection
Product conceptualization
Product design
Social strategy
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January 2021
