Donoghue Distillery protected the Southern soul and heritage that they were built on in the early 1900’s.

They needed a brand identity that personifies 100+ years of heritage into a feeling.

Brand Identity System

Logo Design

Packaging Design

Matchbox Design

Brand Collateral

Donoghue Distillery needed a brand identity that personifies 100+ years of heritage.

They needed more than just a logo, they needed a brand system that could allow them to tell their story in a multitude of different mediums.

To tell the story of their heritage, I created a wordmark portayed timelessness.

From here, I put together some colors and patterns that could be used as visual signifiers for their liquor flavors.

These colors and patterns acted as a starting point for other brand assets like packaging, brand collateral, etc.