Bobby hired me when he was ready to make the leap to self-employment from Corporate America.

He needed help making his side hustle official.

I created a brand identity + brand rollout package that acted as a framework for how to portray his coaching business.

Brand Identity System

Logo Design

Workbook Design

Pitch Decks

Brand Guidelines

Brand Stationery

Brand Collateral

Marketing Materials

Social Assets

Website Assets



Bobby needed to make his personal brand official by creating an identity and rollout strategy for his launch. He needed help executing various offers for his coaching business, like a workbook design, presentation designs, and more.

I designed a foundational package for Bobby to ensure he had all the brand elements he needed, and a framework for how to use them.

This, combined with custom templates I designed for Bobbys products, allowed him to provide value to high-ticket clients right away.