Blethen Berens has been a key player in the law industry for 125+ years.

Their visual identity didn’t potray the level of prestige that firm earned.

I was hired to rebrand their logo for their next chapter.

Brand Identity System

Logo Design

Wax Seal Design

Billboard Design

Storefront Signage

Business Card Design

Office Placard Design

Brand Stationery Design

Brand Collateral

Marketing Materials

Blethen Berens visual identity was lacking the level of prestige that the firm earned over the course of 125 years.

They needed a logo that would signify their heritage at a quick glance.

I redesigned their logos to better tell the story of their 125 year history.

I offered brand elements that complemented the rebranded logos, such as promotional designs and brand collateral.